L’Oréal is thought to have paid $300-400m for the California-based company makeup brand Urban Decay. Urban Decay has been around since the 90s with bright packaging and products with names purple Asphyxia and stray dog and the famous Naked palette that lifted the profile of Urban Decay in the last years.
Tim Warner, the general manager of Urban Decay, said: “L’Oréal’s strong innovation capabilities and presence in every channel of distribution will enable Urban Decay to reach its full potential in the marketplace.”
What are your thoughts on this? Do you think the quality of the products will change?
The party starter. The nocturnal wonder. The person you know will be there with bells on. Lover of mysterious scents and magical elixirs. These beauty favorites are right on target for your favorite Night Owl.
Tokyomilk Fate & Fortune – Destiny, .33 oz., $24 An alluring scent in a rollerball—perfect for reapplying all night.
Ole Henriksen Ultimate Lift Eye Gel PM, $38 Reduces puffiness and signs of aging.
Kat Von D True Romance Eyeshadow Palette in Sinner, $36 Eight shades of purples and grays, plus an eyeliner pencil.
Algenist Concentrated Reconstructing Serum, $95 Minimizes wrinkles, boosts radiance, and firms skin in 10 days.
Living Proof Prime Style Extender, $20 Protects and extends the life of any hairstyle.